"Providing detailed information helps customers find the products they want, making them more likely to buy. We have increased sales conversions by at least 30% with Talend."
David Todd, Group Data Director, Travis Perkins

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500K products
500,000 product descriptions checked for data quality by Talend
10K updates
10,000 updates to product entries made in the 1st month after deploying Talend
30% boost
30% boost in website conversions since product descriptions became consistent and accurate

Finding building materials online easier than ever

Building materials supplier Travis Perkins set out in 2013 to find a solution to improve integration and data quality. Data was distinctly siloed and not maintained or validated in any consistent way—relying on assorted employees and suppliers to enter product information resulted in incomplete and inconsistent details.

To improve data quality, the company chose Talend Data Quality based on its flexibility, easy-to-use interface and open source nature. Talend was integrated with the company’s product information management (PIM) tool to provide standardization, validation and normalization of product data.

Since implementing Talend and making all product descriptions consistent, Travis Perkins has seen a 30 percent increase in sales conversion on its Wickes website. In addition, within the first month of the Talend implementation, 10,000 updates were made to product entries. Before Talend, duplicates were common, which hurt inventory accuracy and sales. Now Travis Perkins can identify duplicates and immediately normalize them, so everyone has an accurate view of what’s being sold.

Talend Products Used

Application Integration
Deliver agile real-time integration of applications

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